Slow And Steady Doesn’t Always Win The Race in Web Hosting
Nowadays, people don’t have the time or the patience to wait more than a second for a website to load.
So, if someone lands on your webpage and it’s either slow or not working, chances are 53% of your potential customers are bouncing back and switching to other sites.
Hence, it’s essential to have your website built by a professional web designer and launched through a reliable web host.
Web Hosting Services To Look Out For
A professional web hosting provider will offer several crucial features to make your hosting experience streamlined and effective. Some features to consider may include:
- Number of Domains:
The domain is the address or name associated with your website. For instance, if you have more than one website you want to host, the web hosting service will allow you to host multiple domains.
A crucial feature, you must know the kind of backup methods your web host uses and offers because one wrong click could lead to a loss of valuable content. So, you always want to make sure your web host backs up your data regularly.
- Uptime and Load time:
A very crucial feature, uptime essentially means the amount of time your website is visible online. While load time refers to how long it takes for your website to load. A dependable web host should guarantee 100% uptime and a fast and streamline load time.
A few other features for your webpage to be effective and work seamlessly may include functionality, compatibility, security, and customer support.
It’s A Digital World
“Digital is at the core of everything in marketing today—it has gone from one of the things marketing does’ to ‘THE thing that marketing does.’”
– Sanjay Dholakia, Former Chief Marketing Officer, Marketo
We all understand that not every business is similar and not a one-size-fits-all approach. If you have a webpage of your own, you shouldn’t use the same strategy and cookie-cutter website as your competitor down the street.
Digital marketing spans a massive network of digital touchpoints. Hence, let’s jump into all the services you should be looking out for:
- Website Performance:
If your website is frequently facing downtime or is taking too long to load, chances are you are losing potential customers by the second. Choose a web hosting provider that guarantees your website is up and running smoothly to achieve those conversion rates.
Your website performance is also boosted if your server is located near your customer markets.
- SEO (Search Engine Optimization):
SEO helps make your website more accessible to users online when searching for relative terms for your business. According to a study in 2013, the top listing in Google’s organic search results receives 33% of the traffic.
- AdWords Marketing:
This is a brilliant way to drive traffic to your website. Adwords is a lot faster and helps gain a large audience.
- Social Media Marketing:
Social media marketing is a great way to create brand awareness. However, it goes beyond merely having active social media pages. Regularly, some social element must be weaved into your website to increase engagement, traffic and generate high profits.
- Paid Advertising:
Also known as paid search or pay-per-click (PPC), advertising is essentially the top few links that appear at the top of a search engine like Google or Yahoo.
These can be tailored to appear when specific search terms are entered, and you’re charged every time someone clicks on it, hence the name PPC. This is another brilliant way to boost website traffic by delivering relevant ads to the right people at the right time.
If you’re looking for web hosting services to up your digital marketing strategies, One Right Angle LLC will be your savior.
Not only will we understand your needs, goals, and target market, but we will also become your partner, helping you execute and plan strategies intelligently.