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In this age of digital transformation, maintaining an online presence is crucial. Period.

A well-designed website is a perfect way to do that.

Not only does it help you project a positive image of your company, but it also allows you to connect with your current and future customers.

Today, we will walk you through the essential components of web design that are key to an effective online presence.

Main Components Of Web Design

Web design can be broadly categorized into two components: visual and functional.

The visual component of a web design refers to the overall aesthetic appeal of a website. It is enhanced through multiple tools, such as videos, layout, fonts, and web copy.

On the other hand, the functional component is about optimizing the user experience through speed, navigation, and compatibility.

Both of these work synergically with each other, and without one, the other is incomplete.

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Breaking Down The Visual Component

 There are numerous sub-components to the visual component of a website. They each have their importance in creating an enticing look for your website and keeping visitors engaged.

Videos And Pictures

Graphics are powerful tools to attract audiences. 54% of website users want to see videos of their favorite brands.

However, we don’t recommend you swamp your website with pictures and videos. Instead, maintain a balance between graphics, text, and white space to create the most impact.

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Layout

Impressions are formed almost instantly — 0.05 seconds, to be precise. It’s essential the layout of your website is clean, clear, and attractive to entice a first-time visitor.

They will only move on to view your content once they decide to stay on your website.

Font

Your website’s font plays a pivotal role in connecting with your potential customers.

Choose a font that matches the overall layout and purpose of your website. Nothing too fancy, of course, but don’t go for odd ones that are not pleasing to the eye.

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Unpacking The Functional Component

The more user-friendly your website is in terms of its functions, the more your visitors are likely to be.

Now let’s figure out what other functional components of a website are.

Navigation

Although navigation is a functional element, it is directly linked with the visual layout. Users don’t want to spend too much time searching for what they need. It should be right there.

How your menus are located, quick access buttons are embedded, and organized content contributes to easing your website’s navigation.

Device Compatibility

Everyone is using their phone to surf the web. 74% of mobile users say they are likely to return to a mobile-friendly website

But if your website isn’t compatible with their device, you are losing out. Therefore, your web design should be flexible for all screens and browsers.

Plug-Ins

There could be a plethora of functions your visitors could perform, from cart options to download buttons.

You can also embed portable functions like embedding and plugins to add your choice functions, such as a YouTube player

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Speed

The internet is all about making content available fast and efficiently. Thus, your website should load instantly without lag, or the user may head to another website.

To avoid latency, many options are available, such as compressing content or moving to a better hosting platform.

Website Structure

If you truly want your website to rank on top of the search engine, make sure its structure is SEO-friendly. That is how users will turn up on your website in the first place.

Conclusion

94% of your website’s impressions are related to its design, and now you know what components you should focus on.

At One Right Angle LLC, our team of experts will help you create the ultimate web design representing your business and stands out to users.

So, what are you waiting for? Let’s get designing!