If you have a website for your business, then you own it. Why is that important? Unless you are an owner of your content on Facebook, Instagram, Twitter, and other platforms, it simply put does not belong to you. Changes in social media algorithms may cause your business to drop off the map and out of the newsfeed. Having your own website puts you 100% in control. Your website will always represent your products or services

Having a website will immediately improve the credibility of your business. It can promote a strong impression to new and existing clients and showcase your skills to better position your business. Think of it as one of your primary tools for standing out from competitors.

A business website gives you the room to explain your product or service. Social media platforms are very useful in marketing; however, nothing gives you the ability to make your message in a clear or conscious way like a website does. Don’t think so? Check your Facebook newsfeed. You’ll have trouble finding any business explaining what they do in more than a few lines of text.

As you market your products and services on social platforms and other marketing tools, they will need a home base. It is important to have a location to be able to reach your potential clients. A quality website is the best way to get important information about your business or organization in one place.

A website shapes the online perception and messaging of your business in a way that social media cannot provide. A well-put-together, professional website will clearly outline the products or services you provide, and it gives your customer a better idea of what your business stands for. Here are five reasons why your business needs a website for the new year:

Most people don’t trust businesses without a website that is a clean and modern website that is regularly updated and shows up in search engines this adds an instant credibility boost. Potential customers will trust you more and have all the information they need in one place. In a digital age, we expect businesses to have a web presence. Even the smallest local business needs a website.

You don’t need to be tech-savvy to get a website. Our web development company has very simple signup processes which make the process quick and painless for you.

It can be very cost-effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority.

Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand. Plus, it’s a legitimate business expense and a tax write-off.

A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.

The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.

Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials.

While 36 percent of small businesses don’t have their own website, 64 percent of them do. This means that the majority of small businesses DO have a presence online, and it’s likely that your competitors have a website that is appealing to people in your area.

If you want to stay relevant and competitive within your field, it’s important that your business have a footprint online—it not only helps you stay competitive, but it also helps cement your role as a forward-thinking, tech-savvy business.